Under the sweeping wave of digitalization, many scenic spots have introduced LED screens as intelligent guide tools to enhance the visitor experience. However, in reality, some scenic spot LED screens are left unused, failing to fully realize their potential value.

Traditional scenic spot guide signs are mostly static displays with delayed information updates, making them unable to meet the increasingly diverse needs of visitors. While LED screens offer many advantages, such as dynamic display and large amounts of information, they can easily become mere decorations without effective content management and interactive mechanisms. For example, some scenic spot LED screens are used solely to play looping promotional videos, failing to provide real-time information that visitors care about, such as attraction openings, route navigation, and crowd levels. This leads to low visitor engagement and ultimately unused screens.

To address this situation, integrating AR navigation screens with mini-programs is an effective solution. Through AR navigation screens, visitors can intuitively see 3D real-world views of each scenic spot. Combined with precise positioning technology, they can easily plan personalized tour routes. Mini programs further break the constraints of time and space. Even before entering a scenic area, visitors can access real-time information on LED guide screens through their mobile phones, including scenic area maps, attraction descriptions, and estimated visit times. Furthermore, mini programs allow visitors to book tickets and hotels online and find nearby dining options, greatly enhancing travel convenience. Once integrated, when visitors approach the LED screens within the scenic area, the mini program automatically pushes relevant interactive content, such as in-depth explanations of attractions and unique cultural displays, enhancing visitor engagement.

For example, after integrating AR navigation screens with mini programs, visitor usage of the guide system increased by 70%, overall visitor satisfaction increased by 25%, and the average length of stay increased by 1.5 hours, effectively driving increased secondary consumption within the scenic area, such as dining and shopping.

Combining AR navigation screens with mini programs and LED screens can fully activate idle resources, providing visitors with comprehensive, personalized smart guide services, helping scenic spots achieve intelligent upgrades and stand out in the fiercely competitive tourism market. This is a valuable example for more scenic spots to learn from and promote.